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BlueSG is the first and only point to point car-sharing service in Singapore, offering a convenient, flexible and affordable mobility option to all, complementing public transport while reducing the need for car ownership. With a 100% electric fleet, BlueSG provides a sustainable transportation solution, eliminating direct carbon dioxide emissions as compared to traditional vehicles.

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Join us if you’re passionate about our business, ready to contribute, and resonate with our core values – Collaboration, Curiosity, Customer-Centricity, Empowerment and Respect!

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About the role

As an Senior/ Manager, Performance Marketing, you will be responsible for leveraging data to refine user segments and optimize content marketing strategies. Your role involves analysing customer behaviours, defining target audiences, and ensuring that marketing campaigns are tailored for maximum impact. You will work closely with cross-functional teams to enhance customer engagement, increase conversions, and drive overall business growth.

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1.        Data-Driven Segmentation & Targeting

• Develop and refine customer segmentation models using behavioural, demographic, and transactional data.
• Analyse user data to identify trends, patterns, and opportunities for personalized marketing strategies.
• Prepare campaign and performance reports.

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2.        Content & Campaign Optimisation

• Use data insights to guide the creation of highly targeted content marketing strategies.
• Collaborate with content and social team to ensure messaging aligns with segmented audience needs.
• A/B test different content formats, messaging, and channels to improve engagement rates.
• Measure content performance across various channels and optimize based on insights.

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3.        Performance Analysis & Reporting

• Track and analyse marketing campaign performance using key metrics (e.g., CTR, conversion rates, engagement).
• LTV performance monitoring and optimisation of ROAS/ROI on target segments and marketing campaigns.
• Generate reports and dashboards to communicate insights to stakeholders.
• Recommend actionable improvements to increase user engagement and retention.

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4.        Content & Campaign Optimisation

• Work closely with Product and Customer experience teams to align marketing efforts with business goals.
• Identify new growth opportunities through data analysis and market research.
• Develop and refine marketing automation strategies to enhance personalization at scale.

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What We’re Looking For

• Bachelor's degree in Marketing, Data Analytics, Business, or related fields.
• 5 to 8 years of experience in data-driven marketing, analytics, or segmentation.
• Proficiency in analytics tools (Google Analytics, SQL, Tableau, etc.).
• Experience with marketing automation and CRM platforms (Hubspot, Zendesk, Google Ads, Meta Ads, etc.).
• Strong ability to translate data into actionable marketing strategies.
• Excellent communication and collaboration skills.

BlueSG is the first and only point to point car sharing service in Singapore, offering a convenient, flexible and affordable mobility option to all, complementing public transport while reducing the need for car ownership.With a 100% electric fleet, BlueSG provides a sustainable transportation solution, eliminating direct carbon dioxide emissions as compared to traditional vehicles.

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Join us if you’re passionate about our business, ready to contribute, and resonate with our core values – Collaboration, Curiosity,Customer-Centricity, Empowerment and Respect!

‍

About the role

As a Senior Executive/ Assistant Manager, Community at BlueSG, you will play a crucial role in building and nurturing a strongcommunity around our brand. You will be responsible for developing andimplementing strategies to engage and connect with our audience, drive brandloyalty, and foster a sense of belonging within the community. This rolerequires a blend of creativity, communication skills, and a deep understandingof community dynamics.

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• Manage community through various communication channels including but not limited to platforms such as Facebook, Instagram and Telegram
• Foster relationship with community members to encourage active participation and informative environment
• Organize and coordinate virtual and in-person events to facilitate community interaction
• Track and analyse community metrics to measure engagement and identify areas for improvement
• Assist with identifying brand ambassadors within the community
• Provide educational onboarding within community for new users

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What We're Looking For

• Bachelor’s degree in marketing,Communications, Business, or a related field
• 3-5 years’ experience in community management or social media related roles
• Excellent written and verbal communication skills
• Strong interpersonal and relationship-building skills
• Familiarity with social media platforms, community forums, and other relevant tools
• Creative thinker with the ability to execute innovative engagement strategies
• Analytical mindset to use data to influence decision making

‍About the Role

The Team Lead will organize, direct, and monitor the daily activities of a team of Customer Service Advisors. This role involves ensuring high levels of customer service, adherence to company policies, and continuous improvement of team performance.

• Organise and oversee shift duties for the team.
• Supervise and mentor a team of Customer Experience Agents to achieve performance goals.
• Ensure emails, live chat and calls handled by Customer Experience Agents are correctly managed.
• Monitor calls to observe individual demeanour, technical accuracy, and adherence to company and clientpolicies and procedures.
• Handle and escalate sensitive calls when necessary.
• Provide real-time feedback and conduct monthly reviews.
• Identify and address process bottlenecks and inefficiencies to improve overall performance.
• Collaborate with other departments to ensure seamless communications and alignment of goals.
• Handle any ad-hoc tasks assigned to support operational needs, process improvements, or special projects.

What We’re Looking For

• Proven experience in a customer service role, with at least 2 years in a supervisory position.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to provide constructive feedback and handle sensitive situations.
• Ability to work under pressure.
• Attentive to details.
• Proficiency in using customer service software tools such as Zendesk.
• Rotating shift work is required, including night shifts, weekends and Public Holiday.

Note: Opportunities are available in both Singapore and Ho Chi MinhCity, Vietnam

About the Role

As a Fullstack Engineer, you will develop, maintain, and support a complex modern web application (Angular/React/Nest.JS). You will gain experience in the latest concepts, technologies, and modern frameworks such asTypescript, Docker, AWS.

• Work on multiple software engineering projects, both frontend and backend.
• Provide guidance and technical expertise for architecture, and technical decisions on building web applications.
• Raise and document non-functional requirements.
• Unblock the team when complex technical issues arise, using pair programming, conducting RCAs, and getting deep into the codebase.
• Review design, code and write tests to ensure high quality.
• Coach and mentor individuals to grow within the company and improve in both productivity and quality.
• Collaborate within theEngineering team to align technical solutions.
• Collaborate with the Product team to execute the roadmap and ensure a great user experience.
• Identify and escalate potential risks to stakeholders while proposing solutions to address them.
• Perform hands-on coding.

What We’re Looking For

• Bachelor’s degree in ComputerScience or the equivalent.
• 4+ years of experience in fullstack engineering.
• Focus more on backend
• 2+ years of hands-on coding experience using Typescript.
• 2+ years working on modern frontend stack (e.g. React, Angular, View).
• Proven expertise in buildingAPIs (e.g. Rest, GraphQL) and complex UI/UX with real-time data and complexstate management.
• Proven expertise with Git, UnitTests and Integration tests.
• Experience with SQL and DB schema.
• Experience with CI/CD pipeline(setup / configuration), Docker and AWS (ECS, SQS, RDS).
• Experience in designing architecture for web application.
• Hands-on experience with agile methodologies (such as SCRUM, TDD, BDD).
• Good knowledge of best practices, software engineering patterns and how to apply them.

About the Role

• Plan and monitor live anomalous activities.
• Liaise and follow up with field technicians to ensure the execution of all assignments within given time frames in accordance with company and statutory requirements.
• Dispatch instructions to the preventive fleet maintenance (to stations or vehicles).
• Coordinate all dispatching actions and transportation routing of vehicles from one station to another.
• Alert relevant department(s) in case of any breakdowns or issues and coordinate the actions that need to be     implemented.
• List and analyse technical needs of the service.
• Anticipate risks, analyse data, and advise on corrective actions to implement on ground.
• Handle incident management, which includes investigation and reporting.

What We’re Looking For 

• Minimum NITEC / Diploma in any discipline with at least 3 years of relevant experience in fleet management, transportation and automotive.
• Good teamwork, sense of urgency, organized, communication and decision-making skills.
• Ability to work in a fast-paced environment.
• Good knowledge of IT tools and Microsoft Office applications.
• Candidates with a Singapore Class 3/3A/3C driving licence and familiarity with Singapore roads will have an advantage.
• Rotating shift work; required to work on weekdays and / or weekends (44-hour work week).

About the Role

• Carry out basic diagnostics, repair, maintenance and fault findings for the Electric Vehicles (EVs).
• Ensure cleanliness of the interior and exterior of the EVs.
• Update onboard PC and changing of SIM card.
• Balance/ Shift of EVs between charging stations where required.
• Handle service anomalies such as unplugged cars, cars parked outside of stations, lost and found items, etc.
• Report status and issues via the information system.
• Communicate with customers about our service where required.

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What We’re Looking For 

• NITEC in Automotive / Electrical Engineering.
• Possess a valid Class 3 / 3C driving license and a clean driving record.
• Candidate with hands-on automotive experience will have an advantage.
• Able to perform permanent night shift (9pm – 6.45am) on 5-day work week.