The service
BlueSG car-sharing service offers a smart, convenient, flexible and affordable mobility option to all Singaporeans, complementing public transport while reducing the need for car ownership. The service’s 100% electric fleet also provides a sustainable transport solution, eliminating direct carbon dioxide emissions as compared to traditional vehicles.
BlueSG members have 24/7 access to a large network of shared electric Bluecar vehicles, at self-service charging stations located in public housing, city center and commercial estates around Singapore.
BlueSG is the only point to point car-sharing service in Singapore, which means there is no need to return the car to your starting point. The service is available to anyone over 20 years of age with a minimum one year’s valid driver’s license.
The Project
The service launched in 2017, in partnership with the Land Transport Authority (LTA) and Economic Development Board (EDB), as part of efforts to make Singapore’s transport system more sustainable.
BlueSG was previously a subsidiary of French conglomerate Bolloré Group. On October 18, 2021, The Goldbell Group, Singapore’s largest player in leasing and distribution of commercial and industrial vehicles, announced the successful finalisation of its acquisition of BlueSG and is set to invest S$40 million to grow the company over the next two years. This amount makes up 60 per cent of the S$70 million that Goldbell Group will invest in the company over the next five years as part of its growth acceleration strategy.
Goldbell Group’s immediate priorities are to realise BlueSG’s potential with the expansion of its business and technical capabilities to develop a business model that will be replicated in other smart cities across the Asia Pacific region.
The BlueSG technology
BlueSG is offering a one-way and all-electric car-sharing service thanks to its Bluecar vehicle equipped with Lithium Metal Polymer (LMP®) batteries from Blue Solutions, by the Bolloré Group.
LMP® technology is the culmination of an ambitious research and development program started more than twenty years ago. Made of thin films of material produced using extrusion techniques perfected by the Bolloré Group, LMP® batteries offer high energy density while ensuring the safety of use. They provide unrivalled autonomy and excellent performance in all weather conditions. They are dry batteries (meaning “entirely solid”), which gives them numerous advantages, particularly in terms of safety. Solid electrolytes effectively reduce local pollution risks in the event of an accident or damage to the integrity of the battery pack. The LMP® batteries contain no solvents, no rare earth metals, and no cobalt.
These batteries can fulfill the needs of many different markets and meet the two primary challenges of the energy transition: developing clean transportation and smart energy management. Blue Solutions holds the intellectual property rights allowing it to manufacture and market batteries based on LMP® technology.