Press Release

BlueSG Launches Singapore's First Large-Scale Electric Vechicle Car-Sharing Programme developed by the Bolloré Group

Feb. 05, 2018
Press Release - Tuesday, 12 December 2017

BlueSG Launches Singapore’s First Large-Scale Electric Vehicle Car-Sharing Programme developed by the Bolloré Group

Singapore, 12 December 2017 – BlueSG Pte Ltd (a subsidiary of the Bolloré Group), today launched its BlueSG programme, officiated by Mr. Khaw Boon Wan, Coordinating Minister for Infrastructure and Minister for Transport, and Ms. Marie Bolloré, Managing Director of Blue Solutions, Bolloré Group.

2  BlueSG, the first large-scale electric vehicle car-sharing service in Singapore is now available to the public and interested parties can subscribe to a premium yearly membership plan or a weekly membership plan via the BlueSG mobile app or, where car rentals will be charged based on duration instead of distance. (Refer to Annex A for more details on the subscription rates)

3  The BlueSG mobile app (BlueSG) can be downloaded on the App Store and Google Play, and will enable users to book a Bluecar and reserve a parking lot in advance. If users have queries while driving, they can easily connect to the BlueSG Customer Relations Centre directly from the Bluecar and speak to a customer service representative. The Bluecar is also equipped to provide users with 24/7 assistance through an on-board computer that displays information and alert messages. In addition, a user’s personal settings such as favorite addresses and radio stations will also be uploaded in each Bluecar.

4  As part of the BlueSG programme, there are already 80 Bluecars and 32 BlueSG charging stations available for public use. By the end of this year, we are aiming at a total of 110 Bluecars and 42 BlueSG stations offering 165 charging points, will be rolled out island wide. (Refer to Annex B for more details on the charging points)

5  Following the establishment of its Asia-Pacific headquarters in Singapore in September this year, BlueSG Pte Ltd is also planning to launch a Global Innovation Centre and undertake R&D projects in the areas of mobility and energy management solutions.

6  “We are excited about launching the BlueSG programme to provide commuters in Singapore with a convenient, affordable and fuss-free option for transportation. We are also committed to make Singapore the second largest electric vehicle car-sharing service worldwide after Paris. The Bluecar is fully electric and does not emit any odour or noise, thereby significantly reducing carbon footprint. As the BlueSG programme is a strategic development for the Bolloré Group, we look forward to working in tandem with EDB and LTA to achieve urban mobility and a sustainable transport system in Singapore. We are extremely encouraged by the interest demonstrated by Singapore residents thus far, as we already have about 2,000 members who have registered to the BlueSG service before the launch,” said Marie Bolloré, Managing Director, Blue Solutions.

7  Said the Land Transport Authority’s Chief Executive Officer, Mr Ngien Hoon Ping: “We are heartened by the number of customer subscriptions BlueSG has received so far. We also hope that the establishment of BlueSG’s charging network and the setting of Type-2 charging as the nation-wide standard, will pave the way for greater adoption of EVs in Singapore, as we move towards a greener and more sustainable urban transport system.”

8  BlueSG aims to roll out a 1,000-strong electric vehicle fleet and 2,000 charging points by 2020.

9 The Bolloré Group also plans to deploy other modes of public transport such as the Bluetram in Singapore, and will create approximately 250 jobs by 2021.

For more information on BlueSG and upcoming developments, visit

About Blue Solutions:
Publicly traded since October 30, 2013, Blue Solutions is the company that manages the electrical storage operations developed by the Bolloré group. By diversifying its historical business of producing paper and ultrathin plastic film, the Bolloré group has become a producer of complete electrical components for capacitors, and now holds over one-third of the global market. With this expertise and 20 years of R&D, the group has engineered electrical storage solutions and batteries that rely on a unique technology, the LMP® (Lithium Metal Polymer) battery as well as supercapacitor technology. The batteries are employed both in mobile applications (electric vehicles) as well as stationary ones (storing electricity for individuals, businesses, local governments, etc.) developed and sold by other group entities through Blue Applications, which since 2011 has been rapidly growing on every continent.

Press contacts:
BlueSG (Singapore): Jenny Lim /
Blue Solutions (France): Laëtitia Févry /

Annex A: BlueSG Membership Subscription Plans

Subscription Plan Details
Premium Yearly Membership
  • $15 per month to be a premium member
  • Premium members to be charged $0.33 per minute for a minimum duration of 15 minutes
Weekly Membership
  • No recurring fee required
  • Weekly members to be charged $0.50 per minute for a minimum duration of 15 minutes


Annex B: Locations of BlueSG Charging Stations

No. BlueSG Stations
1 Blk 120A Lorong 2 Toa Payoh
2 Blk 73 Redhill Road
3 Blk 128 Punggol Field Walk
4 Blk 718A Pasir Ris Street 72
5 Blk 354 Jurong East Avenue 1
6 Blk 146A Teck Whye Avenue
7 Blk 18 Holland Drive
8 4 Race Course Lane
9 Blk 358A Admiralty Drive
10 28 Mohamed Sultan Road
11 Blk 282 Bishan Street 22
12 Blk 323 Seng Kang East Way
13 Blk 410 Ang Mo Kio Avenue 10
14 Blk 175 Yung Kuang Road
15 21 Claymore Road
16 Blk 265 Yishun Street 22
17 1 Sultan Gate
18 Blk 170A Lompang Road
19 Blk 199 Punggol Field
20 Blk 453 Fernvale Road
21 Blk 108 Simei Street 1
22 3 Stanley Street
23 Blk 152A Bishan Street 11
24 Blk 933 Hougang Avenue 9
25 Blk 2A Lorong Liew Lian
26 38 Tan Quee Lan Street
27 Blk 154A Bukit Batok West Avenue 8
28 Blk 624A Jurong West Street 61
29 Blk 780 Woodlands Crescent
30 Blk 184 Bedok North Road
31 Blk 157 Ang Mo Kio Avenue 4
32 16 Science Park Drive
33 1 Fusionopolis Place (opening soon)
34 269 Outram Road (opening soon)
35 93 Kitchener Road (opening soon)
36 44 Jalan Merah Saga (opening soon)
37 269B Queen Street (opening soon)
38 28 Mosque Street (opening soon)
39 Blk 418 Tampines Street 41 (opening soon)
40 Blk 118 Aljunied Avenue 2 (opening soon)
41 Blk 443 Fajar Road (opening soon)
42 Blk 146A Rivervale Crescent (opening soon)